Welcome to My Website!

Allow me to show you around! 

I’m Dana Lockhart, an aspiring author entering the publishing world.  I typically write urban fantasy novels with a little coming-of-age realism.  My first novel The Un-Life of William Moore has had over 300 hours hot and trending during its Kindle Scout campaign and is on its way to self-publication.

My website is primarily set up as a blog where I talk about writing and anything else that comes to mind.  I blog approximately once or twice a week.  Only about 7 blog posts show on the main page.  You can view older posts to the left under “achieve.” 

Also to the left you will find all sorts of information from how to buy one of my books to a little bit about me.  “Home” will take you back to the main page.

You might have noticed a pop-up in the lower right corner asking you to subscribe to my newsletter.  If you don’t want to, that’s fine!  But if you closed it out and change your mind later, just refresh your cache and it will pop back up again.  My ne…

Spring Cleaning My Inbox

-But What If I Ever Need It?-

I’m a little bit of a horder.  Not like an extreme horder that you see on TV, but I do collect odds and ends that I think might be useful someday.  I think part of it is because I’m an artist.  I have a whole drawer dedicated to odds and ends.  I keep small pieces of construction paper leftovers, charms that fall off necklaces, shiny material, ribbons too short to use to wrap a present, anything that I might be able to use on an art project someday.

I also have a slight obsession with keeping boxes 1) because I am an Amazon Prime addict and used to mail things to friends all the time and I never fell out of the habit of keeping boxes to ship things in and 2) because I’m saving them for the day I eventually get to move into my fixer-upper when it’s fixed up.  I love containers in general, and keep a few empty pill bottles, spice jars, and tiny boxes that had held rings or bracelets.  You never know when one would come in handy to use to keep something safe…

That Was Unexpected

I’m back, baby!  I was down for about a week because my darling dearest, Divinity, was sick and had to be taken to the doctor.

And no, I don’t have kids and I didn’t name my not-kids that.  Divinity is my desktop computer.  When I got my very first laptop, I was into angel mythology (not in the religious sense, but a fiction sense), and I named the laptop Nephilim.  Even though I’m not as into angel mythology as I was, I kept with the theme.  Between phones, tablets, and computers, I’ve named my devices Seraph, Grigori, and even just the plain Angel. 

Divinity was having problems with abrupt crashes like the power suddenly being cut off, and yet, she rebooted after it happened, which told me it probably wasn’t a power issue (I’ve had plenty of power issues over the years with the way the electric at my house surges and flickers so much that it damages my power supply).  I dealt with it for about a month.  She shut down like that about twice every four hours I used her, no matter if I…

Searching for My Style

I struggle with trying to create and maintain a writing style that screams me.  In general, I feel like the way I write isn’t unique by any means, and yet, I think I’ve finally stumbled upon a common theme in the way that I write that stretches across multiple stories of mine.  A part of my style. 

It’s a weird one, and it’s kind of hard to explain.  But I’ll do my best.

-Narrative vs. Perspective-

It has to do with how I perceive narrative and perspective as two separate concepts.  Whether I’m writing in first or third person, there is a trend I keep returning to where I’m almost breaking the narrative, and yet, I don’t.  Not in my mind. 

Perspective, in general, is just a way of identifying how you perceive the information given to you.  In first person, you’re limited by the thoughts and observations of one singular person.  In third person limited, you’re likewise limited.  In third person omnipresent, you get to see the world from anyone’s perspective. 

But the way I write is m…

Right, or Pleasantly Surprised?

As I waited for Amazon to accept me or reject me, my mind was whirling with ups and downs of why I could succeed and why I could fail.  What would my future hold?  This giant corporation had the blossoming bud of my life’s dream in their hands and I was on the edge of my seat in anticipation to see what their verdict could mean for the rest of my career as an author.  Would they toss it aside, or help it grow?

I don’t think I did a bad job at the campaign.  By my figures, I spent close to half my entire 30 day campaign hot and trending – the last week I was close to spending every day-all day hot.  I got almost 3.5k views.  Five out of the top ten Scouts in the leaderboard nominated my book, including the #1 Scout.  My marketing folks I hired to help me showered me in support and compliments (I like to hope it’s because they liked my story and not because they were trying to make a customer happy).  I managed to make a little noise and got some positive feedback from total strangers w…

Marketing Your Kindle Scout Campaign: A Review, Part II

In Part I, I discussed the marketing methods that I recommend and ones that I almost recommend.  In this Part II, I have a list of marketing techniques I do not recommend, as well as a final note of what I wish I would have done better and how Kindle Scout appears to work. 

Not Recommended:

Books and the Bear – This is another company that baited me by following me on Twitter.  I was getting desperate to become hot and get views again before I had found the Fiverr marketing.  So I panicked and purchased their $10 one-time promo to their giant Twitter account before I realized this one-or-two times promotion stuff just doesn’t yield results.  Look at where you’re getting promoted!  Look, I beg you!  The Bear has a lot of followers, yes, but they also post umpteen times a day with their own advertisements for marketing and editing so that in no time your paid advertisement gets lost on their page.  Heck, since following them back they’ve been clogging up my feed every day with their own …

Marketing Your Kindle Scout Campaign: A Review, Part I

This is Part I, featuring recommended and maybe recommended marketing techniques for Kindle Scout.  Read Part II about what’s not recommended and a final overview of Kindle Scout.

Before I even launched my Kindle Scout campaign, I was getting baited by marketing companies to try and buy their promotions.  Being pretty new at this marketing thing, I was looking for cheap, effective ways to promote, and I quickly learned that sometimes you get what you paid for and you better be a smart shopper.

If you undergo a venture like Kindle Scout as a new author with little experience in marketing, I encourage you to really double check what you’re actually getting.  An ad of “reach 100k+ people on Twitter” sounds too good to be true because it is.  Sure, there might be 100k people following said Twitter account, but when you only pay for one post when they post over 30 times a day, you’re post is likely to never be seen.

I have outlined some very specific methods that I implemented in my Kindle…